December 12, 2015

Apply The 3 Essential Elements of Persuasive Advocacy

Let’s face it, we live in an abbreviated world, where, emojis, acronyms, and 140-character expressions are increasingly the communication vehicle of choice. Recent studies show that our attention spans have dropped by one third – from 12 to 8 seconds – in the past 5 years alone, which now puts us behind that of. . . gold fish.[1]

Whether texting, tweeting, WeChatting, Snapchatting or firing off pithy, syntax-free emails, our thirst for immediacy and brevity pervades our personal and professional interactions. A hyper-kinetic echo chamber, of sorts, that provides little opportunity to do much more than invite nods of approval from those who agree with us, while repelling those who don’t. No...

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